A Public Relations Specialist is responsible for managing the public image of a company, individual, or organisation. This career involves writing press releases, organising media events, and building relationships with journalists and influencers to secure positive coverage. PR specialists often work closely with marketing teams to ensure a consistent message is delivered to the public. Day-to-day tasks may include monitoring media coverage, responding to enquiries, and crafting strategies to address any negative publicity. Good communication, writing skills, and the ability to think quickly are essential in this fast-paced field.
Public Relations Specialists in the UK typically earn between £22,000 and £40,000 per year. Senior PR professionals can earn upwards of £60,000.
There are over 60,000 people employed in public relations and communications roles across the UK.
The PR sector in the UK is growing steadily, with an estimated 5% increase in roles projected over the next five years.
Works specifically with journalists and media outlets to manage a company's public image and handle press releases and enquiries.
Focuses on internal and external communication strategies within a corporation, including newsletters, announcements, and crisis communications.
Specialises in promoting and managing publicity for events, such as launches or conferences, ensuring positive media coverage and public interest.
Work towards good GCSEs, especially in English, Media Studies, and Business if available.
Good communication and writing skills are essential in public relations, so taking English Language and Literature can be particularly useful. Media Studies and Business Studies, if available, can also provide a great introduction to the field. Aim for strong grades to keep your options open for further study.
Study for A-levels or equivalent qualifications, focusing on subjects such as English, Media, Communications, or Business.
A-levels in subjects like English, Media Studies, Psychology, or Business can all be relevant. Alternatively, BTECs in areas like Media, Business, or Marketing are also valued. These qualifications will help you progress to higher education or an apprenticeship in PR or a related field.
Apply for a university degree in Public Relations, Communications, Marketing, or a related subject.
Many PR specialists have degrees in PR, Communications, Journalism, or Marketing. Courses often include modules on media relations, digital communication, and event management. Work placements and internships during your studies can give you hands-on experience and valuable contacts.
Gain experience through internships or volunteering in PR departments, media organisations, or charitable organisations.
Look for opportunities to shadow professionals or volunteer to help with press releases, social media updates, or event planning. Local charities, councils, or student media are great places to start. Practical experience will help you build a portfolio and make industry contacts.
Improve your written and verbal communication by contributing to blogs, social media, or student publications.
Public Relations roles require you to write clearly and confidently, as well as speak effectively in public or with the media. Joining a debating club, creating your own blog, or managing social media accounts for a group or event can help you build these skills.
Attend industry events, workshops, and seminars to meet PR professionals and learn about the industry.
Networking can help you learn about job opportunities and keep up to date with trends in the industry. Look for events hosted by professional bodies such as the Chartered Institute of Public Relations (CIPR) or PRCA. Consider joining as a student member to access resources and events.
Look for junior PR, communications assistant, or press officer positions in agencies or in-house teams.
Entry-level positions might be called PR Assistant, Communications Officer, or Press Officer. These roles will help you learn about day-to-day PR work, such as writing press releases, handling social media, and liaising with journalists. Tailor your CV and cover letter to highlight relevant experience and skills.
Consider professional qualifications and accreditation from bodies like CIPR or PRCA.
Gaining professional accreditation, such as the CIPR Foundation Award or completing PRCA training, can enhance your knowledge and credibility in the industry. These qualifications often involve practical assignments and can be completed alongside your job.
Keep learning about new PR strategies, technologies, and trends through courses and industry events.
Public Relations is a fast-moving industry, so staying up to date is crucial. Attend workshops, seminars, and webinars, and keep informed about digital marketing, social media, and crisis communication. This will help you progress to more senior roles in the future.
Marketing Executives plan and execute campaigns to promote products and services, often working closely with PR teams.
Journalists research, write, and report news stories, frequently interacting with PR specialists to gather information.
Event Managers organise and coordinate events, which often involves working with PR professionals to maximise publicity and attendance.
Please note that this may not be a comprehensive list of available apprenticeships. To view a more complete collection, visit the Find an apprenticeship service.
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A Public Relations Specialist and a Public Relations Officer both focus on managing and maintaining an organisation’s image and communication with the public and media. They typically require similar qualifications in communication, media relations, and strategy development.
You can get into this job through:
You can get into public relations (PR) with a degree in most subjects.
You could also do a degree or postgraduate course related to public relations. The Chartered Institute of Public Relations has a list of recognised university courses.
Courses include:
You'll usually need:
You could do a college course, which might give you an advantage when looking for a trainee public relations role.
Courses include:
Entry requirements for these courses vary.
You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.
This takes a minimum of one year to complete.
You'll usually need:
You'll find it useful to get paid or unpaid experience of working in public relations. You could:
You could study for professional qualifications through the Chartered Institute of Public Relations.
These can be done online or at a training centre. Courses include:
You can find out more about a career in public relations from the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations.
Explore other careers or use our AI to discover personalised paths based on your interests.
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