A Public Relations Specialist is responsible for managing how organisations communicate with the public, the media, and other stakeholders. This career involves creating press releases, organising events, and responding to media enquiries, all with the aim of maintaining or improving the reputation of the company or individual they represent. PR specialists work in a variety of settings, including agencies, government departments, charities, and private companies. The role often requires excellent written and verbal communication skills, creativity, and the ability to handle stressful situations calmly and professionally. Day-to-day tasks can include monitoring the media, drafting speeches, coordinating campaigns, and managing social media presence.
Public Relations Specialists in the UK typically earn between £20,000 and £45,000 per year, with senior roles reaching up to £60,000 or more.
There are around 50,000 people employed in public relations roles across the UK.
Demand for skilled PR professionals is expected to grow by 7 per cent over the next five years, particularly in digital and social media sectors.
Focuses on building and maintaining positive relationships between an organisation and the media, writing press releases and coordinating media enquiries.
Works within a company to manage internal and external communications, ensuring messages are clear and consistent across all platforms.
Handles an organisation's social media presence, creating content and engaging with the public to enhance the company's reputation.
Achieve GCSEs, including English and Media Studies if possible.
Most employers require at least five GCSEs at grades 4 to 9, including English. Subjects like Media Studies, Business, or IT can also be very helpful, as they give you a taste of communication and public-facing work.
Consider A-levels or a Level 3 Diploma in subjects such as English, Media, Business or Communications.
A-levels in English Language or Literature, Media Studies, or Business Studies are particularly relevant. Alternatively, a Level 3 BTEC or Diploma in Public Relations, Marketing, or Media gives practical skills and industry knowledge.
Study for a degree in Public Relations, Communications, Media, or Journalism.
Many PR specialists hold a degree as it provides the theoretical background and practical skills required in the field. Courses often include modules on media relations, marketing, communication theories, and event planning. Some universities offer specific public relations degrees.
Look for placements or internships with PR agencies, marketing firms, or communications departments.
Many agencies and companies offer short-term internships or work experience schemes for students and recent graduates. These opportunities help you learn how PR campaigns are run, and give you hands-on experience writing press releases, managing social media, and communicating with journalists.
Create a collection of press releases, articles, and campaign materials.
A portfolio is essential to showcase your writing style, creativity, and achievements to potential employers. Include examples from internships, university projects, or any freelance work you have completed, and keep your portfolio updated with your most impressive and relevant work.
Become a member of organisations like the Chartered Institute of Public Relations (CIPR) or the Public Relations and Communications Association (PRCA).
Membership in professional bodies provides access to training, industry news, networking events, and job boards. It demonstrates commitment to your career and can help you stay updated on industry best practices.
Hone your writing, public speaking, and digital media skills.
PR specialists need strong verbal and written communication skills, as well as the ability to use social media platforms and analytics tools. Attend workshops, take online courses, or volunteer to manage communications for local groups in order to practise and improve these skills.
Attend industry events and apply for junior PR roles, such as PR assistant or communications officer.
Networking at events, job fairs, and through online platforms like LinkedIn is vital for finding opportunities and making professional connections. Look for entry-level roles with agencies, in-house PR teams, or charities to gain your first paid experience in the industry.
Focuses on promoting products and services through market research, advertising, and campaign management.
Handles internal and external communications for organisations to ensure consistent messaging and brand image.
Manages an organisation's social media platforms, creating content and engaging with followers to build a positive online presence.
Explore relevant apprenticeships that can help you kickstart your career in Public Relations Specialist. Apprenticeships offer hands-on experience and training while earning a wage.
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A Public Relations Specialist and a Public Relations Officer share similar responsibilities in managing an organisation's reputation and communication strategies. Both roles typically require skills in media relations, content creation, and stakeholder engagement, making them closely related in terms of qualifications and job functions.
You can get into this job through:
You can get into public relations (PR) with a degree in most subjects.
You could also do a degree or postgraduate course related to public relations. The Chartered Institute of Public Relations has a list of recognised university courses.
Courses include:
You'll usually need:
You could do a college course, which might give you an advantage when looking for a trainee public relations role.
Courses include:
Entry requirements for these courses vary.
You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.
This takes a minimum of one year to complete.
You'll usually need:
You'll find it useful to get paid or unpaid experience of working in public relations. You could:
You could study for professional qualifications through the Chartered Institute of Public Relations.
These can be done online or at a training centre. Courses include:
You can find out more about a career in public relations from the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations.
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