A Public Relations Specialist manages the spread of information between an organisation and the public. This role involves crafting press releases, organising events, responding to media inquiries, and developing communication strategies to shape the public image of a company, government body, or individual. PR specialists work closely with journalists, social media, and internal teams to ensure positive media coverage and manage any potential crises. Excellent writing, speaking, and interpersonal skills are essential, as is the ability to think creatively and work under pressure. The work environment can range from PR agencies to in-house teams in various sectors, including business, charity, and government.
Public Relations Specialists in the UK typically earn between £22,000 and £40,000 per year, with senior roles reaching up to £60,000.
There were over 65,000 people employed in public relations and communications roles across the UK in 2023.
Employment in public relations is expected to grow by around 8 percent between 2021 and 2026, reflecting the ongoing demand for skilled communicators.
Focuses on building and maintaining relationships with journalists and media outlets to secure positive coverage for an organisation.
Manages and improves communication within a company to ensure employees are informed and engaged.
Plans and creates content for social media platforms, helping to shape the public image and reputation of an organisation online.
Achieve good GCSEs, especially in English and related subjects.
Having a strong foundation in English Language and Literature will help you develop essential communication skills. Subjects like Media Studies, Business Studies, and Social Sciences can also be beneficial for understanding the media landscape and organisational behaviour.
Consider A-levels or equivalent qualifications in relevant subjects such as English, Media Studies, or Business.
A-levels in English or Media Studies will help you hone your writing and analytical skills, both of which are crucial for PR roles. Alternatively, vocational qualifications such as BTEC Level 3 in Business or Media can also provide practical experience.
Study for a university degree or higher apprenticeship in Public Relations, Communications, Journalism, or a related field.
Many employers look for candidates with a degree in PR, Communications, Journalism, or Marketing. Some universities offer dedicated PR courses, while others include PR modules within broader communications or media degrees. Higher apprenticeships in PR are also available for those who prefer a more practical route.
Seek internships or voluntary positions in PR, media, or communications.
Many PR agencies, charities, and large organisations offer internships or work placements. Volunteering to manage social media or communications for a local group or student society can also provide valuable experience and help you build a portfolio of your work.
Work on your communication, writing, and organisational skills.
Public Relations Specialists need excellent written and verbal communication skills, creativity, and the ability to manage multiple tasks under tight deadlines. Practice writing press releases, blog posts, and social media content. Strong IT skills, especially in digital communications and social media platforms, are highly valued.
Attend PR events, workshops, or join professional bodies like the Chartered Institute of Public Relations.
Networking can help you learn about job opportunities and industry trends. Joining professional organisations gives you access to resources, training, and a community of PR professionals. Look for local or virtual events to expand your contacts.
Look for positions such as PR Assistant, Junior PR Officer, or Communications Assistant.
Entry-level roles will allow you to gain hands-on experience and learn from more senior professionals. Highlight your education, any relevant experience, and your enthusiasm for the industry in your applications.
Take advantage of training opportunities and work towards professional accreditation.
Continuing professional development (CPD) is important in PR. You can work towards Chartered Institute of Public Relations (CIPR) qualifications or attend workshops to keep your skills up to date. Professional accreditation can help you progress to more senior roles.
With experience, move into more senior PR roles or specialise in a particular area such as crisis communication or digital PR.
As you build your experience, you can progress to roles like PR Manager, Account Manager, or Communications Director. You might choose to specialise in a sector such as healthcare, technology, or fashion, or develop expertise in areas like crisis management or social media strategy.
Marketing Executives plan and oversee marketing campaigns to promote products, services, or brands, often working closely with PR teams to ensure consistent messaging.
Journalists research, write, and report news stories for newspapers, magazines, television, or online platforms, frequently interacting with PR specialists for information and interviews.
Corporate Communications Officers manage internal and external communications for organisations, focusing on clear messaging and employee engagement.
Please note that this may not be a comprehensive list of available apprenticeships. To view a more complete collection, visit the Find an apprenticeship service.
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A Public Relations Specialist and a Public Relations Officer both focus on managing communications between an organisation and the public or media. They typically require similar skills in media relations, writing, and strategic communication, making them closely aligned in terms of qualifications.
You can get into this job through:
You can get into public relations (PR) with a degree in most subjects.
You could also do a degree or postgraduate course related to public relations. The Chartered Institute of Public Relations has a list of recognised university courses.
Courses include:
You'll usually need:
You could do a college course, which might give you an advantage when looking for a trainee public relations role.
Courses include:
Entry requirements for these courses vary.
You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.
This takes a minimum of one year to complete.
You'll usually need:
You'll find it useful to get paid or unpaid experience of working in public relations. You could:
You could study for professional qualifications through the Chartered Institute of Public Relations.
These can be done online or at a training centre. Courses include:
You can find out more about a career in public relations from the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations.
Explore other careers or use our AI to discover personalised paths based on your interests.
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