A market research analyst helps businesses understand what products or services people want, who will buy them, and at what price. The role involves gathering information about consumer preferences, competitors, and market trends by conducting surveys, interviews, and analysing data from different sources. Market research analysts use statistical techniques and software to turn raw data into useful reports that inform business decisions on marketing, product development, and sales strategies. You may work for a market research agency, a large company, or as part of a specialist consultancy. The work involves a mix of desk research, data analysis, and presenting findings to clients or stakeholders. A strong background in maths, statistics, and communication is helpful, and most analysts have a degree in a related subject such as business, marketing, or economics.
Market research analysts in the UK typically earn between £23,000 and £45,000 per year, with senior positions reaching up to £60,000.
There are over 20,000 people employed as market research analysts in the UK, with demand expected to grow by around 5 percent over the next five years.
Most market research analysts work standard office hours, around 37 to 40 hours per week, but may need to meet deadlines or attend client meetings outside of usual times.
Focuses on understanding customer behaviours and preferences through surveys, interviews, and data analysis to help companies make informed marketing decisions.
Collects and analyses data from social media platforms to track trends, measure campaign performance, and understand audience engagement for brands or organisations.
Conducts research specifically related to new or existing products, gathering feedback from customers and competitors to guide product development and marketing strategies.
Obtain strong GCSEs, particularly in Maths and English, and consider A Levels in subjects such as Business Studies, Economics, Maths, or Statistics.
Market Research Analysts need good numeracy and analytical skills, so pursuing qualifications in Maths and related subjects is beneficial. Taking A Levels that encourage critical thinking and data analysis will help you build a solid foundation for university or an apprenticeship.
Complete a university degree in Marketing, Business, Economics, Psychology, Statistics, or a related field.
A Bachelor’s degree is often required for entry-level roles in market research. Courses that cover statistical analysis, consumer behaviour, and data interpretation will be particularly helpful. Some universities offer specialist degrees in Market Research or Marketing Analytics.
Look for internships, placements, or part-time roles in marketing, data analysis, or research.
Experience in a business or marketing environment will help you develop practical skills such as data collection, report writing, and client communication. Many large companies and market research agencies offer structured internships for university students.
Learn to use data analysis software and develop strong IT skills.
Familiarity with programmes like Microsoft Excel, SPSS, or other statistical packages is highly valued. You can take free online courses or tutorials to improve your technical skills and understanding of data analytics.
Seek positions such as Junior Market Research Analyst or Research Assistant with agencies or organisations.
Tailor your CV and cover letter to highlight relevant coursework, experience, and analytical skills. You may start with basic data collection or analysis tasks and gradually take on more responsibility as you gain experience.
Join professional bodies like the Market Research Society and pursue further training or qualifications.
Engaging with professional organisations provides networking opportunities and access to industry trends. You may also consider postgraduate study or qualifications in data science or advanced analytics to boost your career prospects and move into senior analyst or management roles.
Explore relevant apprenticeships that can help you kickstart your career in Market Research Analyst. Apprenticeships offer hands-on experience and training while earning a wage.
A Market Research Analyst and a Market Researcher both focus on gathering, analysing, and interpreting data related to market conditions to help companies make informed decisions. The roles are closely aligned in terms of skills required, such as data analysis, consumer insight, and market trend evaluation.
You can get into this job through:
You could do a college course, which may be useful when looking for a job. Courses include:
You'll usually need:
You could apply for a place on an apprenticeship to get into this career. Examples include:
To get onto an apprenticeship, you'll find it useful to have:
Charities often recruit volunteers to help with market research activities. This could give you valuable experience for job applications. You can find opportunities on sites like Do It.
You could apply directly for jobs. Experience in marketing, call centre operations or customer service may give you an advantage. Employers will be interested in your personality, your enthusiasm and your communication skills.
You can do market research courses through The Market Research Society, which may help you get into this job.
Experience in sales or marketing could help you get into this career. For some roles it may be an advantage to be able to drive.
You'll find more advice about working in market research through The Market Research Society.
Explore other careers or use our AI to discover personalised paths based on your interests.
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