A Market Research Analyst is responsible for collecting and analysing data about consumers and markets to help organisations make informed decisions about products, services, and marketing strategies. This involves designing surveys, conducting interviews or focus groups, interpreting data using statistical techniques, and presenting findings to clients or management. Analysts use their understanding of market trends and consumer behaviour to identify new opportunities and guide business strategies. The role often requires strong communication skills, attention to detail, and proficiency in data analysis software. Market research analysts work for research agencies, large companies, government agencies, and non-profit organisations, and may specialise in sectors such as retail, healthcare, or technology.
Market Research Analysts in the UK typically earn between £23,000 and £45,000 per year depending on experience.
There are over 7,000 market research analyst positions in the UK, with demand expected to grow by around 5 percent over the next five years.
Most positions require a degree in marketing, business, statistics, or a related subject, and strong analytical skills.
Focuses on understanding customer preferences and behaviours to help companies tailor their products and marketing strategies.
Examines how people perceive brands and measures the effectiveness of branding campaigns for businesses.
Analyses shopping trends and sales data within the retail sector to help companies make informed business decisions.
Achieve good GCSEs, particularly in Maths, English, and Business Studies, to build a strong academic foundation.
Strong GCSE results are important for progressing to further education and demonstrate your ability to manage academic work. Maths and English are especially valued for developing analytical and communication skills essential in market research.
Study A levels or equivalent qualifications, focusing on subjects like Business Studies, Economics, Maths, or Statistics.
A levels in these subjects will give you a deeper understanding of analytical concepts and business environments. Equivalent qualifications such as BTECs in Business or Applied Science are also accepted by many universities and employers.
Earn a degree in Marketing, Business, Economics, Psychology, or a related field to gain key skills and knowledge.
Most employers look for graduates with a relevant degree. Courses in statistics, marketing, social sciences, or data analysis will provide you with the skills necessary to interpret data and understand consumer behaviour. Some universities also offer specific Market Research degrees.
Undertake internships, part-time jobs, or voluntary positions in marketing or research roles.
Practical experience will help you understand how market research is conducted in real settings. Look for opportunities with market research agencies, marketing departments, or research consultancies. Experience with data analysis or customer insights is particularly valuable.
Develop proficiency in software such as Excel, SPSS, Google Analytics, and survey platforms.
Being comfortable with data analysis tools is essential for a market research analyst. Learning how to use spreadsheets, statistical software, and online survey platforms will make you more employable and help you perform core job tasks effectively.
Look for graduate schemes or junior analyst positions with market research companies, consultancies, or large businesses.
Tailor your CV and cover letter to highlight your relevant education and practical experience. Entry-level roles often include on-the-job training and offer the chance to work on real projects under supervision.
Join professional bodies, attend industry events, and consider further qualifications such as a market research diploma.
Becoming a member of the Market Research Society (MRS) or attending workshops and conferences can expand your network and keep your knowledge up to date. Additional qualifications demonstrate commitment and can help with career progression.
Data Analysts interpret complex data sets to help organisations make business decisions, often working with larger volumes of data and across various industries.
Marketing Managers develop and oversee marketing campaigns, using insights from market research to target the right audience and achieve business goals.
Business Analysts focus on improving business processes and systems, often using research and data analysis to recommend solutions for organisational challenges.
Explore relevant apprenticeships that can help you kickstart your career in Market Research Analyst. Apprenticeships offer hands-on experience and training while earning a wage.
A Market Research Analyst primarily conducts research to understand market trends, consumer behaviour, and industry insights, which aligns closely with the role of a Market Researcher. Both positions focus on gathering and analysing data to inform business strategies and marketing efforts, making them highly similar in qualifications and responsibilities.
You can get into this job through:
You could do a college course, which may be useful when looking for a job. Courses include:
You'll usually need:
You could apply for a place on an apprenticeship to get into this career. Examples include:
To get onto an apprenticeship, you'll find it useful to have:
Charities often recruit volunteers to help with market research activities. This could give you valuable experience for job applications. You can find opportunities on sites like Do It.
You could apply directly for jobs. Experience in marketing, call centre operations or customer service may give you an advantage. Employers will be interested in your personality, your enthusiasm and your communication skills.
You can do market research courses through The Market Research Society, which may help you get into this job.
Experience in sales or marketing could help you get into this career. For some roles it may be an advantage to be able to drive.
You'll find more advice about working in market research through The Market Research Society.
Explore other careers or use our AI to discover personalised paths based on your interests.
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