Market Research Analyst

A market research analyst helps businesses understand what products or services people want, who will buy them, and at what price. The role involves gathering information about consumer preferences, competitors, and market trends by conducting surveys, interviews, and analysing data from different sources. Market research analysts use statistical techniques and software to turn raw data into useful reports that inform business decisions on marketing, product development, and sales strategies. You may work for a market research agency, a large company, or as part of a specialist consultancy. The work involves a mix of desk research, data analysis, and presenting findings to clients or stakeholders. A strong background in maths, statistics, and communication is helpful, and most analysts have a degree in a related subject such as business, marketing, or economics.