Market Research Analyst

A Market Research Analyst is responsible for collecting and analysing data about consumers and markets to help organisations make informed decisions about products, services, and marketing strategies. This involves designing surveys, conducting interviews or focus groups, interpreting data using statistical techniques, and presenting findings to clients or management. Analysts use their understanding of market trends and consumer behaviour to identify new opportunities and guide business strategies. The role often requires strong communication skills, attention to detail, and proficiency in data analysis software. Market research analysts work for research agencies, large companies, government agencies, and non-profit organisations, and may specialise in sectors such as retail, healthcare, or technology.