A Content Strategist is responsible for planning, developing, and managing content across various platforms to help organisations achieve their goals. This role involves researching target audiences, setting the tone and voice of content, and ensuring that all published materials are consistent and effective. Content Strategists often work closely with writers, designers, marketing specialists, and web developers. Their tasks might include creating editorial calendars, analysing content performance data, and optimising materials for search engines. The role requires strong communication skills, creativity, and an understanding of digital marketing trends. Content Strategists are in high demand, especially as businesses continue to focus on digital presence and online engagement.
Content Strategists in the UK typically earn between £28,000 and £50,000 per year, with senior roles reaching up to £70,000.
There are over 5,000 roles advertised annually for content strategy and related positions across the UK.
Around 60 percent of Content Strategists work in digital agencies or in-house marketing teams, with many opportunities for remote or hybrid working.
Creates and oversees content specifically for social media platforms, ensuring posts are engaging and align with the brand's voice.
Focuses on creating and optimising website content to improve search engine rankings and drive more traffic to a site.
Plans, scripts, and manages video content for websites and digital channels, ensuring videos meet strategic goals.
Take courses in English, Media Studies, Marketing, or Communications at school or college.
A solid understanding of writing, research, and communication is essential for a content strategist. Subjects like English and Media Studies help build analytical and creative skills, while Marketing introduces you to audience targeting and brand messaging. If available, consider extracurricular activities such as writing for the school magazine or blog.
Learn about social media, blogging platforms, and basic website management.
Familiarity with tools like WordPress, social media platforms, and basic SEO concepts will give you a head start. Many free online tutorials and resources can help you gain these skills. Try starting your own blog or managing a small project to practise.
Build a collection of your content work, such as articles, blog posts, or social media campaigns.
Employers will want to see examples of your work. Start by writing blog posts, creating content for local organisations, or volunteering to manage social media pages for a club or charity. Keep your best work in an online portfolio, which you can update as you progress.
Seek internships, placements, or part-time jobs in marketing, media, or communications.
Real-world experience is highly valued. Look for opportunities with marketing agencies, media companies, or in-house marketing teams. Even a short-term internship can provide valuable insights into the profession and help you build contacts.
Consider further training in content strategy, analytics, or digital marketing.
Once you have some experience, further qualifications such as a degree in Marketing, Communications, or a related field can help you progress. Short courses in areas like content marketing, SEO, or analytics are also valuable. Staying up to date with industry trends is important, as the digital landscape changes quickly.
Connect with other professionals by attending industry events and joining online communities.
Networking helps you learn from others and discover job opportunities. Attend conferences, seminars, or webinars related to marketing and content strategy. Engage with industry groups on platforms like LinkedIn or Twitter to stay informed and share ideas.
Explore relevant apprenticeships that can help you kickstart your career in Content Strategist. Apprenticeships offer hands-on experience and training while earning a wage.
A Content Strategist and a Web content editor both focus on planning, organising, and overseeing digital content to ensure it aligns with brand objectives and engages the target audience. Both roles require strong editorial skills, content management experience, and an understanding of web publishing platforms.
You can get into this job through:
Web content editor roles are open to graduates of most subjects as long as you have an excellent standard of written English and good IT skills.
You might have an advantage if you study:
You'll usually need:
You could take a college course to get some of the skills you'll need as a web content editor.
Courses include:
Entry requirements for these courses vary.
You could apply to do an apprenticeship, such as:
These usually take up to 2 years to complete.
If you're aiming to become a web content manager, you could apply to do a Digital Product Owner Level 4 Higher Apprenticeship which takes 2 years.
You'll usually need:
You might be able to train on the job in a digital editorial assistant role. You could move on to become a web content editor, then web content manager as you get more experience.
You'll usually need experience in:
When applying for jobs, you might find it useful to have examples of your work, like online articles or blogs. This could be from an internship or voluntary work, such as writing content for a charity website.
Employers might also want you to have an understanding of their target audience and experience in the subject that the website covers.
You can get more advice on working with online content from:
Explore other careers or use our AI to discover personalised paths based on your interests.
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