A Content Strategist is responsible for planning, creating, and managing content across digital platforms such as websites, social media, and email campaigns. This role involves understanding the target audience, setting tone and messaging, and ensuring that content aligns with brand goals and business objectives. Content strategists often collaborate with writers, designers, and digital marketers to produce engaging and effective content. They use analytics to measure the success of content and adjust strategies accordingly. This career is well-suited for people who are creative, organised, and comfortable working with digital tools and data.
Content Strategists in the UK typically earn between £28,000 and £50,000 per year, with senior roles in large organisations reaching up to £65,000.
There are over 2,000 content strategist roles advertised annually across the UK, particularly in London, Manchester, and Birmingham.
The demand for digital content professionals, including content strategists, has grown by approximately 15 percent year on year since 2020.
Focuses on creating and optimising web content to improve search engine rankings and drive more visitors to websites.
Develops content schedules and themes specifically for social media platforms, ensuring posts engage and grow online audiences.
Writes and edits digital content for websites, blogs, and email campaigns, tailoring messages to different target audiences.
Focus on subjects like English, Media Studies, or Communications during school or college.
Strong writing and communication skills are vital for content strategists. Studying relevant subjects will help you develop your ability to create clear, engaging content and analyse how different messages affect audiences. You can also get involved in school newspapers or blogs to get hands-on experience.
Regularly write articles, blog posts, or social media content to improve your skills.
Start your own blog, contribute to online platforms, or volunteer to write for local organisations. This will help you build a portfolio of work and demonstrate your ability to produce and edit content for different audiences.
Apply for internships or part-time roles with marketing agencies, media companies, or in-house marketing teams.
Look for opportunities that allow you to assist with content creation, manage social media accounts, or support digital marketing campaigns. Internships provide valuable insight into how content is planned and distributed across different platforms.
Familiarise yourself with platforms like WordPress, HubSpot, or similar tools used for publishing content.
Content strategists often need to upload and manage digital content. Gaining confidence with content management systems (CMS) will make you a more attractive candidate for entry-level roles. Free online tutorials and resources are available to help you get started.
Take online courses or attend workshops on content strategy, SEO, and analytics.
Understanding how to develop a content strategy and measure its effectiveness is essential. There are many free and paid courses available online that cover topics like search engine optimisation (SEO), audience research, and data analysis. These skills will help you plan content that achieves specific business goals.
Create a portfolio showcasing your content work and connect with professionals in the industry.
A professional portfolio can include writing samples, content calendars, social media campaigns, and any strategic plans you have contributed to. Use platforms like LinkedIn to connect with other content professionals, join relevant groups, and attend industry events to learn from others and discover job opportunities.
Oversees online marketing strategies and campaigns to boost brand awareness and sales, often working closely with content strategists.
Creates written content for websites, adverts, and social media, focusing on persuasive and engaging messaging.
Manages a company's presence on social media platforms, planning posts, engaging with audiences, and analysing performance.
Explore relevant apprenticeships that can help you kickstart your career in Content Strategist. Apprenticeships offer hands-on experience and training while earning a wage.
A Content Strategist closely aligns with a Web content editor because both roles involve developing and managing digital content, ensuring it aligns with brand goals and audience needs. They oversee content planning, coordination, and quality assurance to optimise user engagement and experience online.
You can get into this job through:
Web content editor roles are open to graduates of most subjects as long as you have an excellent standard of written English and good IT skills.
You might have an advantage if you study:
You'll usually need:
You could take a college course to get some of the skills you'll need as a web content editor.
Courses include:
Entry requirements for these courses vary.
You could apply to do an apprenticeship, such as:
These usually take up to 2 years to complete.
If you're aiming to become a web content manager, you could apply to do a Digital Product Owner Level 4 Higher Apprenticeship which takes 2 years.
You'll usually need:
You might be able to train on the job in a digital editorial assistant role. You could move on to become a web content editor, then web content manager as you get more experience.
You'll usually need experience in:
When applying for jobs, you might find it useful to have examples of your work, like online articles or blogs. This could be from an internship or voluntary work, such as writing content for a charity website.
Employers might also want you to have an understanding of their target audience and experience in the subject that the website covers.
You can get more advice on working with online content from:
Explore other careers or use our AI to discover personalised paths based on your interests.
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