Content Strategist

A Content Strategist is responsible for planning, developing, and managing content across various platforms to help organisations achieve their goals. This role involves researching target audiences, setting the tone and voice of content, and ensuring that all published materials are consistent and effective. Content Strategists often work closely with writers, designers, marketing specialists, and web developers. Their tasks might include creating editorial calendars, analysing content performance data, and optimising materials for search engines. The role requires strong communication skills, creativity, and an understanding of digital marketing trends. Content Strategists are in high demand, especially as businesses continue to focus on digital presence and online engagement.