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E-commerce Specialist

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Primary Secondary Post-16

An E-commerce Specialist is responsible for managing and improving a company’s online sales platforms. This role involves tasks such as optimising product listings, analysing website traffic, planning marketing campaigns, and ensuring that customers have a smooth shopping experience. E-commerce Specialists may also work with logistics teams, customer service, and IT to keep online operations running efficiently. They use data analysis to understand customer behaviour and adjust strategies to increase sales. This career is ideal for people who are organised, tech-savvy, and interested in digital marketing and retail.

E-commerce Specialist

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📊 Statistics

Average Salary Range

E-commerce Specialists in the UK typically earn between £25,000 and £45,000 per year, depending on experience and location.

Employment Opportunities

There were over 45,000 jobs in the UK e-commerce sector in 2023, with continued growth as online shopping increases.

Industry Growth

The UK e-commerce market is expected to grow by around 9 percent annually, creating new positions and career opportunities.

🚀 Careers in this path

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Digital Merchandising Coordinator

Focuses on organising and presenting products on e-commerce websites to enhance online shopping experiences and increase sales.

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E-commerce SEO Analyst

Specialises in improving the visibility of online shops in search engines through keyword research and optimisation strategies.

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E-commerce Content Manager

Manages the creation and delivery of engaging product descriptions, images and online marketing materials for e-commerce platforms.

Build Knowledge of E-commerce

Learn the Fundamentals of E-commerce

Understand how online stores work, including payment systems, digital marketing, and customer service.

You can start by reading articles, watching videos, or taking free online courses about e-commerce platforms like Shopify, WooCommerce, or Magento. Many resources are available through platforms like Google Digital Garage or HubSpot Academy.

Study Digital Marketing Principles

Familiarise yourself with key digital marketing strategies such as SEO, email marketing, and social media advertising.

Digital marketing is essential for driving traffic and sales in e-commerce. Look for introductory courses or tutorials on SEO, pay-per-click advertising, and the use of social media platforms for business.

Gain Practical Experience

Create a Simple Online Store

Set up your own small online shop or help someone else with theirs to get hands-on experience.

Use platforms like Shopify or Etsy to try setting up a basic store. This will help you understand how to add products, set prices, manage orders, and interact with customers. Even a small project can give you valuable real-world experience.

Volunteer or Intern in E-commerce

Look for internships or volunteer roles with local businesses or charities that sell products online.

Many small businesses or charities need help managing their online stores or social media. Offering your help can build your skills and give you examples for your CV. Internships can also lead to paid opportunities.

Develop Advanced Skills and Specialise

Advance Your Technical and Analytical Skills

Learn how to use analytics tools and improve your understanding of e-commerce technology.

Learn to use tools like Google Analytics to track website performance and customer behaviour. Explore advanced marketing tactics, product data management, and customer relationship management (CRM) systems.

Seek Professional Qualifications or Certification

Pursue relevant qualifications, such as a digital marketing diploma or e-commerce certification.

Qualifications from recognised bodies (like the Chartered Institute of Marketing or Google) can boost your credibility and employability. Many courses can be completed online and fit around work or study.

🎯 View Apprenticeships

Explore relevant apprenticeships that can help you kickstart your career in E-commerce Specialist. Apprenticeships offer hands-on experience and training while earning a wage.

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Career Progressions

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Sample Qualifications

An E-commerce Specialist and an E-commerce Manager both focus on managing online sales platforms, strategies, and customer engagement to drive revenue. The main difference lies in scope and seniority, but the qualifications and skills are closely aligned, making the E-commerce Manager the most similar career choice.

How to become

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly
  • a graduate training scheme

University

Companies recruit from a range of degree subjects. You may have an advantage with a foundation degree, higher national diploma or degree in a subject like:

  • business management
  • digital marketing
  • business enterprise
  • retail management

It's important to get experience during your degree through work shadowing, internships or year in industry placements. Your university careers service can help you to find opportunities.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

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Apprenticeship

You could apply to do a Level 6 Degree Apprenticeship, for example:

  • Digital Marketer
  • Express Delivery Manager
  • Retail Leadership

These degree apprenticeships can take between 3 and 4 years to complete. They combine on-the-job training with time spent with a learning provider.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

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Work

You could start working as an assistant in a retail buying or marketing department. You could then become an e-commerce manager through training and promotion.

Direct Application

You can apply for e-commerce manager jobs directly if you've got experience and qualifications in:

  • digital marketing
  • social media management
  • business and project management
  • web analytics and search engine optimisation (SEO)

Other Routes

You can apply for a graduate training scheme with an e-commerce company if you have a degree.

If successful, you'll spend time in different departments, learning about:

  • digital marketing
  • product development processes
  • brand management
  • leadership

More Information

Career tips

When you work might differ depending on the location of your clients, for example if they're based overseas.

Further information

You can find out more about working in e-commerce from the Federation of Small Businesses (FSB).

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