A content strategist is responsible for planning, developing, and managing content across different digital platforms such as websites, social media, and blogs. Their main goal is to ensure that the content meets the needs of the target audience, aligns with brand goals, and achieves business objectives. This role involves research, data analysis, content planning, and collaboration with writers, designers, and marketers. Content strategists often create editorial calendars, set tone and style guidelines, and measure the effectiveness of content campaigns. Strong skills in communication, project management, and digital marketing are important for this career.
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