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Sports Journalist

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A sports journalist is responsible for covering sporting events, writing articles, conducting interviews with athletes and coaches, and providing analysis and commentary. This role can involve working for newspapers, magazines, online platforms, radio, or television stations. Sports journalists must be able to work to tight deadlines, often attending live events in the evenings or at weekends. They need a strong knowledge of different sports, excellent writing and communication skills, and the ability to build relationships with key figures in the sporting world. The career can be highly competitive, but it offers the chance to travel, meet sports personalities, and share stories about the excitement of the sporting world.

Sports Journalist

📊 Statistics

Average Salary

The average salary for a sports journalist in the UK is between £20,000 and £35,000 per year. More experienced journalists or those working for major outlets can earn upwards of £45,000.

Employment Opportunities

There are approximately 70,000 journalists in the UK, with a significant proportion working in sports reporting for newspapers, magazines, television, radio, and online media.

Entry Requirements

Most sports journalists have a degree in journalism, English, or a related field, and many have completed work placements or internships with sports media organisations.

🚀 Careers in this path

Develop Strong Writing and Research Skills

Study English and Media Subjects

Take GCSEs and A-levels in English, Media Studies, or similar subjects to build a strong foundation in writing and analysis.

Having a solid grasp of the English language and media concepts will help you write clearly and analyse sporting events effectively. These subjects will also help you develop critical thinking, creativity, and communication skills, all of which are important for a sports journalist.

Practise Writing Sports Articles

Start writing your own match reports, opinion pieces, or sports blogs as early as possible to practise your writing style.

Try covering school sports events, local matches, or even writing about professional games you watch on TV. You can publish your work on a personal blog, school newsletter, or local paper to get feedback and improve your writing.

Gain Relevant Experience

Get Involved in Student Media

Join your school or college newspaper, radio, or TV club to gain real experience in sports reporting.

This is a great way to work with others, learn about deadlines, and build a portfolio of your work. Student media groups often have opportunities to cover local sporting fixtures and interview players or coaches.

Seek Work Experience Placements

Apply for work experience at local newspapers, radio stations, or sports clubs.

Many media organisations offer short placements or shadowing opportunities for students interested in journalism. These placements will give you insight into how professional sports journalists work and help you make useful contacts for the future.

Pursue Higher Education or Training

Study Journalism or Sports Journalism

Apply for a university degree or diploma in journalism, sports journalism, or a related field.

Many universities in the UK offer specific courses in sports journalism. These courses cover essential skills such as news writing, media law, ethics, and digital journalism, and often include placements with media organisations.

Build a Portfolio and Network

Create a portfolio of your work and start networking with professionals in the industry.

A strong portfolio should include a range of articles, interviews, and reports. Attend industry events, sports press conferences, and use social media to connect with other journalists and editors.

Available Apprenticeships

Please note that this may not be a comprehensive list of available apprenticeships. To view a more complete collection, visit the Find an apprenticeship service.

Click on any card to be redirected to their vacancy page.

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( Added 03 Sep 2025 - 1 position available )

Join Locally We Do... Ltd as a Content Creator Apprentice and master the art of impactful storytelling across digital platforms. Learn to craft videos, images, and articles that connect with audiences, while gaining hands-on experience in modern marketing and creative production.

Closing date: in 9 days

Possible start date: 01 Nov 2025

Content Creator Apprentice

LONDON VESTA COLLEGE LTD

( Added 12 Sep 2025 - 1 position available )

Are you a creative, ambitious, and driven individual? Looking to launch your career in Digital Content Production? Then this role is PERFECT for you! London Vesta College are looking to recruit a Content Creator Apprentice to join their team and assist with duties such as developing written and audiovisual content, plus much more.

Closing date: in 1 month

Possible start date: 08 Dec 2025

Content Creator Apprentice

ART CLASSES GROUP LIMITED

( Added 18 Sep 2025 - 1 position available )

An opportunity to work as a Content Creator. Working in our art organisation will provide a real-world experience in a dynamic and creative environment. Apprentice will work alongside experienced staff, can gain practical skills and knowledge that can be applied to various roles.

Closing date: in 1 month

Possible start date: 08 Dec 2025

Level 3 Content Creator Apprenticeship

EXCELLENCE-SOLUTIONS LIMITED

( Added 22 Sep 2025 - 5 positions available )

This Content Creator Apprenticeship is the perfect opportunity to gain hands-on experience while working with businesses to build their online presence. As an apprentice, you will learn how to plan, create, and distribute digital content across various platforms, including social media, websites, and email marketing.

Closing date: in 7 days

Possible start date: 30 Oct 2025

Content Creator Apprentice

STATESIDE DISTRIBUTION LIMITED

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As a Content Creator Apprentice at Stateside Distribution, you’ll play a key role in showcasing our product range and building our online community. Collaborating with various teams, you’ll focus on creating engaging TikTok content, hosting live streams, and developing marketing strategies to boost brand visibility.

Closing date: in 6 days

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Audio-visual apprentice

LIVE WIRE EVENT SOLUTIONS LTD

( Added 25 Sep 2025 - 1 position available )

Northern Skills is recruiting on behalf of Live Wire event Solutions for an audiovisual apprentice. As an apprentice Live Wire Technician, you’ll work your technical magic in an environment that rewards your dedication with challenge and fulfilment. If you’ve got the skillset, mindset and you’re ready for a rewarding time, apply!

Closing date: in 5 days

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Content Creator Apprentice

SPECTRUM BRANDS (UK) LIMITED

( Added 26 Sep 2025 - 2 positions available )

Do you live and breathe TikTok, Insta Reels, and YouTube Shorts? Always filming, editing, and posting? Happy both behind the camera and in front of it? If you’re the friend who’s always making “scroll-stopping” content, we want YOU on our team!

Closing date: in 12 days

Possible start date: 03 Nov 2025

Career Progressions

This page showcases various career options and the pathways to reach them. Each career listed here shares transferable skills and knowledge, making it easier for individuals to transition between them.

Your current career is highlighted to help you see how it fits into the broader landscape of potential career choices. By clicking on any career, you can learn more about it, including the training and education required to pursue it.

Remember, progressing in your career often involves further learning and training. This page provides insights into future career options as well as those that can lead up to your current one.

These career progression decisions are informed by comparing the skills and knowledge needed for different occupations, along with data on how people move between them. Explore the possibilities and discover the exciting journey ahead in your career!

Sample Qualifications

A Sports Journalist typically produces content related to sports events and may work in media outlets, making the role closely aligned with a Broadcast journalist. Both professions involve reporting, presenting, and analysing sports stories for the public via various media channels.

How to become

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly

University

Most broadcast journalists have either a degree in journalism or a degree in another subject followed by a postgraduate qualification in broadcast journalism.

Some courses are accredited by the Broadcast Journalism Training Council.

Graduate trainee schemes

As a graduate you could apply to broadcasting companies like the BBC who offer advanced journalism trainee schemes. Places are limited and competition is strong.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in any subject for a postgraduate course

More Information

Apprenticeship

You may be able to become a broadcast journalist by doing a level 5 journalist or a level 7 senior journalist apprenticeship.

There is a lot of competition for places. Recruitment to the larger broadcast journalist schemes takes place at set times during the year. Check their websites to find out when you can apply.

Entry requirements

To do this apprenticeship, you'll need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Work

You could start as a production assistant, media researcher or runner with a broadcasting company and work your way up.

Volunteering

Volunteering is a good way to get experience of what it's like to work in the media and will help when you apply for courses and jobs.

Organisations offering work experience opportunities include:

Direct Application

You can apply directly for broadcast journalist roles if you a qualification and some experience. Experience in print journalism is also relevant.

More Information

Career tips

You could create an online showreel to show potential employers examples of your work.

The journalism industry is working to promote diversity through bursary schemes like:

Further information

You can find out more about careers and training in the media through the Broadcast Journalism Training Council.

You can get more information on working in creative careers from Discover Creative Careers.

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