A Communications Specialist manages how organisations share information with the public, employees, and stakeholders. This role often involves writing press releases, creating content for social media, managing internal communications, and working with journalists. Communications Specialists may work for businesses, charities, government bodies, or agencies, helping to build a positive image and handle crisis communications if needed. Strong writing, public speaking, and organisational skills are important, and knowledge of digital technologies and media is increasingly valuable. Many specialists start with a degree in communications, journalism, English, or a related field, but practical experience through internships or volunteering is also highly beneficial.
Communications Specialists in the UK typically earn between £25,000 and £40,000 per year, with experienced professionals earning up to £50,000 or more.
There are approximately 19,000 communications professionals employed in the UK as of 2023, with demand highest in London, Manchester, and Edinburgh.
The field of communications is expected to grow by around 7 percent over the next five years, driven by the rise of digital and social media.
Focuses on creating and delivering messages within an organisation to keep employees informed and engaged.
Manages the image of a company or individual by working with the media and creating press releases.
Develops and oversees content for social media platforms to enhance a brand's online presence.
Finish your GCSEs, aiming for good grades especially in English and related subjects.
Strong communication skills begin with a solid foundation in English. Consider taking subjects like English Language, English Literature, and Media Studies at GCSE level. Good grades will help you progress to further study and demonstrate your ability to write and think critically.
Study A-levels or a relevant Level 3 qualification, such as a BTEC in Media or Communications.
A-levels in English, Media Studies, Communication, or Business Studies are particularly useful. Alternatively, vocational qualifications such as a BTEC in Media or Public Relations can provide practical experience. Entry requirements will vary by college or sixth form, so check with your chosen institution.
Consider university or higher apprenticeships in Communications, Public Relations, Journalism, or Marketing.
Many Communications Specialists hold a degree in a related field. Courses in Communications, Public Relations, Marketing, or Journalism will teach you about strategic messaging, media relations, and digital communication. Alternatively, higher apprenticeships offer on-the-job training combined with study.
Undertake work placements, internships, or volunteering in communications roles.
Look for opportunities within local businesses, charities, or media organisations. Even voluntary roles managing social media or writing newsletters can build your CV. Many organisations offer internships over the summer or part-time during term time.
Create a collection of your written work, campaigns, and communication projects.
A portfolio will help you showcase your skills to potential employers. Include writing samples, press releases, blog posts, and any social media campaigns you have managed. You can use platforms like LinkedIn or create a personal website to display your work.
Look for jobs such as Communications Assistant, PR Assistant, or Junior Content Creator.
Entry-level positions give you the chance to learn from experienced professionals and develop your skills further. Tailor your CV and cover letter to highlight your education, experience, and portfolio work. Be proactive in seeking feedback and learning from each role.
Take part in ongoing training, join professional bodies, and seek mentorship.
The field of communications is always evolving, especially with new technologies and platforms. Attend workshops, earn professional certificates (such as those from the Chartered Institute of Public Relations), and network with others in the industry. Mentorship can also help you navigate your career path and find new opportunities.
Works to maintain a positive public image for organisations, handling media enquiries, preparing press releases, and organising events.
Plans and executes marketing campaigns, develops promotional materials, and analyses market trends to support business growth.
Creates written content for websites, blogs, social media, and print materials, often working closely with marketing and communications teams.
Explore relevant apprenticeships that can help you kickstart your career in Communications Specialist. Apprenticeships offer hands-on experience and training while earning a wage.
Both Communications Specialists and Community arts workers focus on engaging with communities to promote understanding and involvement through creative or informational communication. They often organise events, facilitate dialogue, and use various media to connect with diverse audiences, requiring strong communication skills and community engagement experience.
You can get into this job through:
To become a community arts worker, you could take a foundation degree, higher national diploma or degree in:
You'll usually need to be qualified and experienced in a certain art form, such as visual arts, dance, drama, music or creative writing.
You'll usually need:
You may find a community arts qualification useful for getting a job as an assistant.
You could take a:
You may need:
You may be able to do a cultural learning and participation officer advanced apprenticeship.
This usually takes a year and 6 months to 2 years to complete. It includes a mix of learning in the workplace and studying in a classroom.
You'll usually need:
It's important you get experience before you apply for jobs. You can do this by volunteering which can often lead to paid work.
You can find out about local community arts projects from the arts officer at your local council or by checking:
You can apply directly for jobs if you have experience working in the community.
Good examples include working in adult education, art teaching or youth work. Experience of working with disadvantaged or vulnerable groups will also be helpful.
Experience is just as important for getting onto a community arts course as it is for finding paid work.
You'll find more on working in community arts and creative careers from Discover Creative Careers.
Explore other careers or use our AI to discover personalised paths based on your interests.
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