A Communications Specialist manages how information is shared both within an organisation and to the public. This role involves creating press releases, preparing social media content, developing internal newsletters, and organising events or campaigns. You may work in a variety of settings such as businesses, charities, government departments, or agencies. Strong writing and verbal communication skills are essential, as well as the ability to craft clear and persuasive messages. The work is often fast-paced and requires keeping up with current events and trends in media. Some positions may focus more on media relations, while others are centred around internal communications or marketing content.
Communications Specialists in the UK typically earn between £25,000 and £45,000 per year, depending on experience and location.
There are over 9,000 communications roles advertised across the UK annually, spanning public, private, and non-profit sectors.
Demand for communications professionals is expected to grow by 7 percent over the next five years, especially with the rise of digital media.
Focuses on sharing information within an organisation, helping staff stay informed and engaged with company updates and initiatives.
Works directly with journalists and media outlets to promote a company or organisation’s news, events, and achievements.
Manages and creates online content for websites and social media channels, ensuring messages reach the right audience in an engaging way.
Achieve good GCSEs, particularly in subjects like English, Media Studies, and Business Studies.
Good communication skills start with a strong grounding in written and spoken English. Focus on developing your ability to analyse and create different types of media content. Consider joining school clubs such as debate, drama, or a school newspaper to further enhance your communication abilities.
Study for A-levels or a BTEC in relevant subjects, such as English Language, Media Studies, or Business.
A-levels or equivalent qualifications provide an opportunity to deepen your understanding of communication, media, and business. These subjects will help you prepare for university courses or apprenticeships in communications, journalism, public relations, or marketing.
Apply for a degree in Communications, Public Relations, Media, Journalism, or a related subject.
While not always essential, many employers prefer candidates with a relevant degree. University courses often include practical experience such as internships or placements, which are highly valued in the communications field.
Get involved in student media, volunteer for charities, or look for work experience placements in communications departments.
Practical experience is essential to build your confidence and develop your skills. Many charities, local councils, or small businesses offer opportunities to help with their social media, newsletters, or events. This experience will help you build a portfolio of work to show future employers.
Learn to use digital tools such as social media platforms, email marketing software, and content management systems.
Communications Specialists often manage online content and handle digital campaigns. Familiarity with software like Hootsuite, Mailchimp, or WordPress will make you more employable and confident in handling different aspects of modern communications.
Collect examples of press releases, articles, social media posts, and other communications work you have produced.
A portfolio is a practical way to showcase your skills and experience to potential employers. Keep copies of your best work, and consider setting up an online portfolio or LinkedIn profile to share your achievements.
Look for roles such as Communications Assistant, PR Assistant, or Marketing Assistant.
Entry-level roles are a great way to start your career and gain industry experience. These positions often involve supporting senior staff, writing content, monitoring media coverage, and helping organise events. Be proactive in applying and tailor your CV to highlight your communication skills and relevant experience.
Take short courses in areas like crisis communications, media relations, or public speaking.
Professional development shows your commitment to the field and can help you specialise. Organisations such as the Chartered Institute of Public Relations (CIPR) offer training and networking opportunities that can help you advance your career.
With experience, move into roles such as Communications Specialist, Communications Manager, or Head of Communications.
With several years of experience and a strong track record, you can progress to more senior positions where you will develop and lead communication strategies, manage teams, and represent your organisation at a high level.
Explore relevant apprenticeships that can help you kickstart your career in Communications Specialist. Apprenticeships offer hands-on experience and training while earning a wage.
A Communications Specialist and a Community arts worker both focus on engaging and communicating effectively with different audiences to promote a message or cause. They often use creative methods to foster understanding, participation, and community involvement, making their roles comparable in terms of skills and purpose.
You can get into this job through:
To become a community arts worker, you could take a foundation degree, higher national diploma or degree in:
You'll usually need to be qualified and experienced in a certain art form, such as visual arts, dance, drama, music or creative writing.
You'll usually need:
You may find a community arts qualification useful for getting a job as an assistant.
You could take a:
You may need:
You may be able to do a cultural learning and participation officer advanced apprenticeship.
This usually takes a year and 6 months to 2 years to complete. It includes a mix of learning in the workplace and studying in a classroom.
You'll usually need:
It's important you get experience before you apply for jobs. You can do this by volunteering which can often lead to paid work.
You can find out about local community arts projects from the arts officer at your local council or by checking:
You can apply directly for jobs if you have experience working in the community.
Good examples include working in adult education, art teaching or youth work. Experience of working with disadvantaged or vulnerable groups will also be helpful.
Experience is just as important for getting onto a community arts course as it is for finding paid work.
You'll find more on working in community arts and creative careers from Discover Creative Careers.
Explore other careers or use our AI to discover personalised paths based on your interests.
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