Digital Marketing Specialist

A Digital Marketing Specialist is responsible for creating, implementing, and managing online marketing campaigns to promote products, services, or brands. This role involves using digital channels such as social media, search engines, email, and company websites to reach and engage customers. Digital Marketing Specialists often analyse data to measure campaign effectiveness and adjust strategies for better results. Creativity, analytical thinking, and up-to-date knowledge of online trends and tools are key skills for this career. Roles can be found in marketing agencies, in-house teams, or as freelancers, and the role is constantly evolving as technology and consumer habits change.