Merchandiser

A merchandiser is responsible for ensuring that products appear in the right store, at the right time, and in the right quantities. This role is crucial in both retail and supply chain operations. Merchandisers analyse trends, forecast sales, monitor stock levels, and work closely with buyers and suppliers to plan product ranges. They also decide how goods should be displayed in shops to maximise sales. In larger companies, merchandisers may specialise in a particular area such as fashion, food, or electronics. Strong analytical skills, commercial awareness, and the ability to work well under pressure are important for this career. Merchandisers play a key part in keeping retail businesses profitable and customers satisfied.