Visual Merchandiser

Visual merchandisers are responsible for creating eye-catching product displays and layouts in shops, department stores, and shopping centres. They use their creativity and understanding of consumer psychology to design displays that attract customers, promote products, and boost sales. Tasks may include planning store layouts, dressing mannequins, creating window displays, and working closely with retail and marketing teams. The job often involves a mix of hands-on practical work and digital design, using mood boards and design software. Visual merchandisers need a keen sense of style, attention to detail, and strong communication skills. The career is especially popular in the fashion, homeware, and luxury goods sectors.