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Illustrator

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Illustrators create visual images to accompany text or to communicate ideas in books, magazines, advertisements, websites, packaging, and more. Their work ranges from hand-drawn artwork to digital images. Many illustrators specialise in specific areas such as children’s books, fashion, technical illustration, or editorial work. The role involves working closely with clients or art directors, developing initial ideas, and producing finished illustrations to meet a brief. Most illustrators are self-employed, so good business and networking skills are important, alongside creative talent and proficiency with design software. A strong portfolio is essential for finding work and attracting new clients.

Illustrator

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📊 Statistics

Average Salary

Illustrators in the UK typically earn between £18,000 and £40,000 per year, depending on experience and whether they are freelance or employed.

Industry Distribution

Around 80 percent of illustrators in the UK are self-employed, working on a freelance basis for publishers, advertising agencies, and design studios.

Job Outlook

There are approximately 30,000 professional illustrators in the UK, with demand growing for digital illustration skills.

🚀 Careers in this path

Children's Book Illustrator

Creates colourful and engaging illustrations specifically for children's books, working closely with authors and publishers to bring stories to life.

Medical Illustrator

Produces detailed drawings and digital images to visually explain medical and scientific concepts, often working for textbooks, journals, or educational materials.

Editorial Illustrator

Designs illustrations for newspapers, magazines, and online articles, helping to visually communicate stories and editorial content.

Develop Artistic Skills

Practise Drawing Regularly

Draw as often as possible to build up your fundamental skills in observation, anatomy, and composition.

Set aside time each day or week to sketch. Try different subjects, such as people, animals, and objects, to broaden your abilities. Use a sketchbook to document your progress and experiment with various styles.

Learn Digital Illustration Tools

Get comfortable with software such as Adobe Photoshop, Illustrator, or Procreate, which are commonly used in professional illustration.

Many illustrators use digital tools alongside traditional techniques. Free trials and online tutorials are available to help you get started. Focus on learning the basics, such as layers, brushes, and digital colouring.

Build a Portfolio

Create a Range of Work

Produce finished pieces that showcase your abilities and personal style.

Include different types of illustrations in your portfolio, such as character design, editorial images, or book covers. This will help potential clients or employers see the breadth of your skills.

Set Up an Online Portfolio

Display your best work on a personal website or platforms like Behance or ArtStation.

An online portfolio makes it easy for clients, publishers, and art directors to view your work. Keep your site updated and organised, and include your contact information.

Gain Experience and Find Work

Seek Commissions and Freelance Work

Start by taking on small projects for friends, local businesses, or online clients.

Freelancing platforms, social media, and networking events can help you find opportunities. Each project you complete adds to your experience and portfolio.

Consider Formal Qualifications

You may choose to study for a degree or diploma in illustration or a related art subject.

While not always required, formal education can provide valuable skills, industry connections, and access to work placements. Many UK universities and colleges offer courses in illustration.

🎯 View Apprenticeships

Explore relevant apprenticeships that can help you kickstart your career in Illustrator. Apprenticeships offer hands-on experience and training while earning a wage.

Career Progressions

No career progressions found for Illustrator

Sample Qualifications

How to become

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • applying directly

University

You could do a higher national diploma or degree in illustration or a related subject like fine art or graphic design.

Entry requirements

You'll usually need:

  • between 1 and 3 A levels, or equivalent, for a higher national diploma or degree

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College

You could do a course in art and design to help you become an illustrator.

Entry requirements

Entry requirements for these courses vary.

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Apprenticeship

You could take an apprenticeship to learn some of the skills you need to get started as an illustrator, like:

  • Junior VFX Artist or Assistant Technical Director Level 4 Higher Apprenticeship
  • Junior Animator Level 4 Higher Apprenticeship

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

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Direct Application

If you do not have art or design qualifications, you can contact companies directly to share examples of your work.

You can find information on the Writers' & Artists' Yearbook on how to:

  • get started as a freelance illustrator
  • prepare a portfolio
  • find a publisher

More Information

Career tips

As a freelance illustrator you'll need a portfolio to showcase your work. You'll need this to get onto a course or to show clients.

You might want to create your portfolio on:

  • your own website
  • a blog
  • social media platforms like Instagram

If you're working freelance, you can sell your work directly or through an agent. 

Agents have access to a large network of buyers and will take a percentage of your sales as commission. The Society of Artists Agents has details of agents as well as examples of artists' work.

Further information

You can get more details about working in illustration from the Association of Illustrators (AOI).

You can get information on working in creative careers from Discover Creative Careers.

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