A public affairs consultant works to influence public policy and decision-making on behalf of clients such as businesses, charities, or trade associations. This involves researching and analysing political developments, building relationships with politicians and officials, and developing strategies to promote a client's interests. Consultants might draft briefings, organise events, monitor legislation, and advise clients on how to communicate their message to policymakers and the public. The role requires strong communication skills, a good understanding of the political system, and the ability to adapt quickly to changing situations. It is a career that can be found in dedicated public affairs agencies, in-house for large organisations, or as part of wider communications teams.
Public affairs consultants in the UK typically earn between £25,000 and £60,000 per year, with senior consultants earning up to £100,000.
There are around 9,000 people employed in public affairs and lobbying roles in the UK, according to the Public Relations and Communications Association.
Most public affairs consultants work standard office hours, but may need to work evenings or attend events, especially when Parliament is in session.
Works specifically with healthcare organisations or government bodies to shape policies affecting public health services.
Conducts detailed research and provides briefings on policy issues for Members of Parliament or political parties.
Focuses on influencing decisions at the local council level, often representing charities, businesses, or community groups.
Achieve good GCSEs and A-levels, ideally in subjects like Politics, History, or English.
Strong grades in relevant subjects will help you progress to higher education. Subjects such as Politics, History, Sociology, or English develop your understanding of current affairs and communication skills, which are essential for a career in public affairs.
Study for a university degree in Politics, International Relations, Public Policy, or a similar field.
A degree is typically required for entry into public affairs consultancy. Courses in Politics, International Relations, Public Policy, Law, or Communication provide valuable insights and skills for the role. Some universities offer work placements or modules in lobbying or public policy, which can be particularly advantageous.
Postgraduate qualifications in Public Affairs or Political Communication can enhance your prospects.
Although not always essential, a Masters degree or postgraduate diploma can make you stand out, especially in competitive job markets. Look for courses with practical modules, guest speakers, or partnerships with relevant organisations.
Take part in student government, local council groups, or volunteer for a political party.
Engaging with politics at a local or student level helps you understand how policies are made and gives you hands-on experience. It can also help you build useful networks and demonstrate your passion for political work to future employers.
Apply for internships with public affairs firms, government departments, or NGOs.
Internships provide direct experience of policy research, stakeholder engagement, and communications. Many consultancies and public sector bodies offer structured placements for students and recent graduates. Try to gain varied experience in lobbying, policy analysis, or communications.
Write for student newspapers, blogs, or take part in debates to improve your writing and speaking.
Public affairs consultants need to communicate complex ideas clearly. Participating in debates, public speaking, and writing articles or blogs will strengthen your ability to convey messages effectively and confidently.
Look for graduate roles, research assistant positions, or junior consultant posts in public affairs consultancies.
Entry-level jobs may be advertised as Public Affairs Assistant, Researcher, or Junior Consultant. Tailor your CV to highlight relevant experience, such as policy research, political involvement, and communication skills. Entry roles often involve supporting senior consultants with research, event organisation, and stakeholder engagement.
Attend industry events, join professional bodies, and connect with professionals on LinkedIn.
Networking is vital in public affairs. Join organisations like the Public Relations and Communications Association or attend conferences and seminars. Building relationships can help you find new opportunities and keep up to date with industry developments.
Seek further training, attend workshops, and keep up with political trends.
The political landscape is always changing. Ongoing learning will help you stay relevant and progress to more senior consultant roles. Consider short courses in lobbying, crisis communications, or public policy analysis to enhance your expertise.
Political researchers collect, analyse, and present information to support the work of politicians, think tanks, or advocacy groups.
Public relations officers manage the public image of organisations through media relations, campaigns, and strategic communications.
Policy advisors work with government departments, charities, or private companies, providing expert analysis and recommendations on policy issues.
Explore relevant apprenticeships that can help you kickstart your career in Public Affairs Consultant. Apprenticeships offer hands-on experience and training while earning a wage.
A Public Affairs Consultant and a Public Relations Officer both focus on managing and shaping public perceptions, communicating policies, and engaging with various stakeholders. They require strong communication skills, strategic planning, and knowledge of media channels, making these roles closely aligned in terms of qualifications.
You can get into this job through:
You can get into public relations (PR) with a degree in most subjects.
You could also do a degree or postgraduate course related to public relations. The Chartered Institute of Public Relations has a list of recognised university courses.
Courses include:
You'll usually need:
You could do a college course, which might give you an advantage when looking for a trainee public relations role.
Courses include:
Entry requirements for these courses vary.
You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.
This takes a minimum of one year to complete.
You'll usually need:
You'll find it useful to get paid or unpaid experience of working in public relations. You could:
You could study for professional qualifications through the Chartered Institute of Public Relations.
These can be done online or at a training centre. Courses include:
You can find out more about a career in public relations from the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations.
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