Tourism Marketing Manager

A Tourism Marketing Manager is responsible for promoting destinations, attractions, hotels, and tourism services to attract visitors. This role involves developing marketing strategies, managing campaigns across digital and traditional channels, conducting market research, and working closely with tourism boards, travel agencies, and local businesses. Tourism Marketing Managers often oversee a team and manage budgets, ensuring that promotional activities are effective and within financial constraints. Key skills include creativity, communication, project management, and a strong understanding of the tourism sector. The work can be varied, ranging from organising events and press trips to analysing visitor data and adapting strategies to meet changing trends. This career offers opportunities to work both locally and internationally, especially as the UK remains a popular global destination.