A Tourism Marketing Manager is responsible for promoting tourist destinations, attractions, or services to attract visitors. This role involves developing marketing strategies, managing campaigns, coordinating with travel agencies, and analysing market trends to boost visitor numbers. Tourism Marketing Managers often use digital marketing, social media, public relations, and partnerships with other businesses to reach their target audiences. They usually work for local councils, tourism boards, hotels, resorts, or travel companies. Strong communication, creativity, and organisational skills are essential in this career. The job can also involve attending events, conducting market research, and working closely with stakeholders to ensure that marketing activities align with business objectives.
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